Archive for the ‘The Basics’ Category

Choosing A Domain Name

Friday, February 26th, 2010


Choosing the right domain name i.e. (www.example.com) is very important to the success of a new online business. The selection of a domain name may seem fairly simple at first, but considerable thought and research should be involved in your decision. I’ve assembled some tips to help you avoid common mistakes.

1. List Your Keywords

The first thing you want to do is come up with a list of terms or phrases that describe the online business you have in mind. Think of phrases people might input into a search engine when searching for your product or service. Once you have a list, then you can perhaps pair some of them or add prefixes or suffixes to get good ideas.

Something you should probably do, that many people overlook, is a little keyword research when you choose your domain name. You want to have key phrases that get enough searches on the engines, but you don’t want to have to compete with millions of other sites ranking for your key words.

2. Create An Expectation

When someone hears your domain name for the first time, they should easily and accurately guess what will be found at your website. Think “www.cheapdogfood.com” Try to stay away from strange names and spellings. This will also help make your domain name easier to remember, which is important. And always avoid trademarked names at all costs.

3. Keep It Simple

People need to be able to remember your domain name and type it into their address bar. Try to get the shortest domain name possible that is still relevant to your site and that’s memorable.

If your domain name is hard to type correctly due to the use of strange spellings, multiple hyphens or numbers, you will lose a good number of potential customers. Also, hyphens and numbers make it much harder to give your domain name verbally.

4. .com, .org, .net?

You might hear many different opinions on this subject, that is, what extension to use on a domain name. I won’t go into this too much, but I do have a few opinions.

Keep in mind that .com is the first extension many people try when searching for a website. Some browsers will search for the .com extension if none is typed in.

Just be sure to promote your website with the full domain name, especially if you choose an extension other than .com.

5. Use A Domain Selection Tool

After you have some good domain names in mind, you will need to know whether they are still available or not. Many domain registrars (godaddy) have an ajax based tool that can determine the availability of the domain name. Or try sites like instantdomainsearch.com or domdig.com. You can find the name you want and use the registrar of your choice.

Final Word

The thoughtful selection of a good, relevant domain name should be one of the first steps in creating your online presence. A well chosen domain name helps with name recognition, search engine position, advertising and more. It is important but shouldn’t be hard to find a winner. Just remember to keep these simple tips in mind when deciding.

Wishing you online success,

5 Things To Avoid When Starting-Out Online.

Thursday, February 12th, 2009

There a several mistakes and pitfalls that await people who want to learn how to make money online. Most of these mistakes are made because a new marketer hasn’t learned what to avoid. I will uncover a few of these pitfalls, some of which can be outright scams.

5 Things To Avoid


“I Made $2341.93 The First Hour”

Many new marketers will be sucked-in by slick sales letters that promise overnight riches. While you can make a great deal of money online, it is not going to happen “instantly”. Don’t keep buying one thing after another promising you a “magic bullet” to online wealth. You can learn ways to automate your income and marketing, but first you need to learn the basics, and stick to a proven model. This is very important - you need knowledge, not overpriced hype.

“10,000 Hits”

Once you have your own website or affiliate link you are trying to promote, you will see and be tempted by websites promising thousands of hits to your site in a few days or weeks. While you may actually get these hits, most of the time it is from people who are not remotely interested in your product. Here’s what I mean - the hits were delivered in a pop-up on unrelated sites, or by expired domain traffic that is nearly worthless. Worst-case, the hits are made by a site visiting “robot” script. Save your money.

“Rank #1 On Google In A Week”

This sounds great, but there is a catch. You don’t get to pick the exact keywords you will rank for. You will tell them what you are marketing, and the keywords you rank for will be what is known as “long tail” keywords. Instead of number one position for “Golf Clubs”, you will see your site ranked for “Selecting The Best Golf Club For A Low Score”, or some other long tail string. You might be on top of the search engine when someone searches for that specific term, but you might only get one or two hits a month. You don’t need to pay someone for that.

“Search Engine Submission”

Don’t waste money on sites that promise to submit your site to 1000 search engines. There are only a few top search engines that get almost all of the visits when people want something. The top search engines all have what are known as “Spiders” or “Bots” that “Crawl” the Internet. These bots automatically search and find new websites on the internet. It might take a few weeks to find a new site, but it will be found. If you like, you can submit your site once manually to the major search engines, but it is not needed. Don’t pay anyone to do this for you.

“Make $500 An Hour With Surveys”

Online surveys can actually be a pretty good way to make money online if you like them, but what I have seen is websites charging large amounts to provide only lists of survey companies. Often, you buy-in to this, and all you get is a bunch of marketing fluff. All the major survey companies are free to join, and they won’t fill your inbox with junk. Good companies can be hard to separate from the baloney out there, however. In “The Luxury Lifestyle” member’s area, I provide a list of all the best paid survey companies I use myself. Or, you can try my latest Survey List. Thanks readers!

Wishing You Online Success,